Entering into corporate partnerships has long been a successful strategy to enhance the customer experience and create more value. Exclusive Books’ instore partnership with Seattle Coffee was a no-brainer, in hindsight. Discovery Vitality pioneered the concept of...
When Loyalty Programmes are well designed and well executed, they go beyond creating brand awareness and an alternative means to promote your products and services. Instead, excellent programmes drive tangible value that benefits both your customers and your business....
Download the Credit Stress Report 2021 Q2 shows signs of recovery As South Africa starts to see some signs of recovery, the South African consumer is still under pressure. Eighty20’s 2021 Q2 Credit Stress Report – compiled in collaboration with XDS – unpacks...
This blog is the third in a series on how we built a comprehensive South African consumer dataset and segmentation. Read Part 1 on how we merged numerous datasets, and Part 2 on building a national consumer segmentation After our success in creating a combined South...
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