A large retailer with several million active customers was growing more slowly and competing…
A Complete View of the South African Consumer: Part 1
This blog is the first in a series on how we built the ENS (Eighty20 National Segmentation), a comprehensive South African consumer profiling tool and segmentation. Eighty20 provides access to a wide array of datasets describing the South African population. While...
Credit Stress Report Reveals SA Youth on a Slippery Slope
In its Credit Stress Report for 2021 Q1, Eighty20, a consumer analytics and research consultancy, revealed an alarming trend in the rate of default on credit repayments amongst South Africa’s youth. Eighty20 found that if the trend in defaults over the last 4 years...
A tale of two nations
In 1998, Thabo Mbeki, then South Africa’s deputy president, spoke of South Africa as one country, but two nations. He spoke about one being black and the other white. “One of these nations is white, relatively prosperous, regardless of gender or geographic dispersal....
