2×2 Insights from MAPS 2020

2×2 Insights from MAPS 2020

by | Jun 4, 2021 | Insights, Data Intelligence

Consultants tend to favour a good 2X2 matrix, as this simple four quadrant box is a great way to visualise data. It puts a great deal of information into an easy to read format and clusters companies, ideas, concepts or individuals into homogenous groups.  It is a...
2×2 Insights from MAPS 2020

MAPS

by | Mar 25, 2021 | Reports, Data Intelligence

MAPS is a new consumer insights dataset released by the Marketing Research Foundation (MRF), built on the legacy of AMPS, that includes product and brand research designed for marketers and media planners. MAPS is independent from any commercial interests, is...
2×2 Insights from MAPS 2020

MAPS has arrived

by | Mar 23, 2021 | Insights, Data Intelligence

After five long years, the wait is over and the MAPS database is finally here! The best news is that from the 25th of March everyone will be able to access some of the data on the Eighty20 Data Portal and draw their own insights. Relative to other countries, South...
Eighty20 National Segmentation (ENS)

Eighty20 National Segmentation (ENS)

by | Mar 10, 2021 | Reports, Data Intelligence

The Eighty20 National Segmentation (ENS), while protecting customer privacy and data protection, enables the most comprehensive view of South African adults. Using statistical techniques to overlay diverse datasets, including bureau, national and regional surveys,...
Credit Stress Report 2020 Q4 is out

Credit Stress Report 2020 Q4 is out

by | Feb 24, 2021 | Reports, Data Intelligence

Download the Quarter FOUR Credit Stress Report Q4 2020 sees new mortgages rise As South Africa’s confirmed COVID-19 cases crossed the 1 million mark in Q4 2020 and a new variant sent the country back into Level 3 lockdown, South Africans are still battling with debt...
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