A large retailer with several million active customers was growing more slowly and competing…
Loyalty programme case study: Are you changing customer behaviour?
What will you learn from this case study? One of the primary objectives of any loyalty programme is to change customer behaviour. Quantifying the behaviour change due to a programme is therefore critically important. There are different methodologies that can be used...
Pokémon Go: Opportunities for marketers and officials
Based on the numbers, it seems that Pokémon Go is the single biggest and fastest growing augmented reality (AR) phenomenon ever. The game was officially launched on July 6 2016 in Australia, New Zealand and the USA. It is estimated that over 75 million people have...Affordable housing: A Tafelberg perspective
The furore over the sale of the Tafelberg site by the Western Cape Department of Public Works has highlighted key issues regarding affordable housing and integration. The debate has highlighted how poorly equipped we are at visioning a housing future outside of the...
