A large retailer with several million active customers was growing more slowly and competing…
Alternative data that improved model lift, outperforming credit bureau data
A large credit retailer wanted more predictive power than its own data could give it. Adding the Eighty20 National Segmentation gave it a thousand new variables to model on, and a finding it did not expect. Client Large South African credit and clothing retailer...
Six million personalised banking challenges a month, delivered through one app
A bank’s loyalty programme was building a new mobile app and wanted every member to receive a personalised set of fortnightly challenges. That meant a data platform, a decisioning engine, a high availability API and integrations with external vouchering vendors, all...
How a national fashion retailer turned one campaign into 700,000 campaigns
Every season, the same voucher, the same hero image and the same offer went out to 700,000 people. It performed respectably as an average and was wrong for almost everyone individually. Client National fashion retailer, South Africa Service Consulting · Customer...
