A big four bank wanted to reward customers for banking better. It had the ambition and the customer base, but its data sat in departmental silos...
From siloed data to one of South Africa’s most influential loyalty programmes
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Resources
Loyalty
Research-driven loyalty strategies that deliver growth
In a competitive market where customer acquisition costs continue to climb, loyalty has become a useful business asset. Yet building genuine loyalty...
Retailers scramble to improve loyalty rewards
As appeared in Business Live on the 30 March 2025 by THABISO MOCHIKO According to the Truth and BrandMapp report, 26% of economically active South...
Loyalty Programmes are helping consumers make it through the month
Source: Loyalty Programmes are helping consumers make it through the month – Retail Brief Africa Consumers continue to feel the...
3 important pieces of Loyalty Research for 2021
When Loyalty Programmes are well designed and well executed, they go beyond creating brand awareness and an alternative means to promote your...
To tier or not to tier
Steve Burnstone was interviewed for the Sunday Times Loyalty and Rewards SA Insert. Read or download the full article here: Download full article
How personalised communications can improve customer engagement
Steve Burnstone recently presented at the 2016 ITWeb Business Intelligence Summit in Johannesburg. In this presentation Steve explores how to use...
Eighty20 scoops two big accolades at the SA Loyalty Awards
Read the South Africa Today article here: Eighty20 scoops two big accolades at the SA Loyalty Awards Now in its seventh year, the SA Loyalty Awards...
Eighty20 awarded Best Data Loyalty Agency at 2024 SA Loyalty Awards
Read Retail Brief Africa’s article here: Eighty20 awarded Best Data Loyalty Agency at 2024 SA Loyalty Awards Eighty20, leading data science...
Fuelling loyalty and driving rewards
Read the Financialmail article here: Partnerships between banks and petrol stations drive loyalty Loyalty programmes have grown in both number and...
Eighty20 scoops best loyalty data agency at the South African Loyalty Awards
Read Retail Brief’s Africa article here: Eighty20 scoops best loyalty data agency at the South African Loyalty Awards In its fifth year, the...
Working out what makes a successful programme
Source: Sunday Times Second Edition – Lifestyle (Sunday Times (timeslive.co.za) There is no one-size-fits all when it comes to what...
Gamification and other trends are gaining popularity
Source: Sunday Times Second Edition – Lifestyle (Sunday Times (timeslive.co.za) Some of the biggest trends in the loyalty space locally and...
Gamified loyalty: It’s more than a little something catchy
Gamification has become a powerful mechanism within the design of loyalty programmes due to its success in motivating customers to perform specific...
To Tier or not to Tier: When Loyalty Programmes benefit
Tiering is a way of offering differentiated rewards or experiences to your Loyalty Programme membership based on their behaviours. It is a more...
Why Loyalty Programmes Fail
Loyalty Programmes are a great way to engage with customers. But not all Loyalty Programmes are successful. Steve Burnstone, CEO at Eighty20, shares...
Winning Loyalty Partnerships
Entering into corporate partnerships has long been a successful strategy to enhance the customer experience and create more value. Exclusive Books’...
African Loyalty Landscape infographic 2020
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Getting Smarter About Tech
We’re almost into the third decade of the third millennium AD. While our distant ancestors may once have kept track of their loyalty points using...
Loyalty is building brands
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2018 Loyalty Programme Member Engagement Survey | Results
Download Here The results of the 2018 Loyalty Programme Member Engagement Survey were released by Eighty20 and Tritech Media today. The survey,...
Loyalty programme case study: Are you changing customer behaviour?
What will you learn from this case study? One of the primary objectives of any loyalty programme is to change customer behaviour. Quantifying the...
Loyalty Programme Member Engagement Survey 2015
Eighty20 and Tritech Media (formerly Value+Nettwork) recently released the results of the pilot Loyalty Programme Member Engagement Survey 2015. The...
South African Loyalty and Rewards Survey 2014
Eighty20 together with Tritech Media (formally Value+Nettwork) published the results of the inaugural South African Loyalty and Rewards Survey...
Using data to maximise the value of your loyalty programme
Steve Burnstone, Eighty20 CEO, recently spoke at the Brand Equity & Customer Loyalty Conference in Johannesburg. The focus of Steve’s...
Six million personalised banking challenges a month, delivered through one app
A bank’s loyalty programme was building a new mobile app and wanted every member to open it to a personalised set of fortnightly challenges. That...
Loyalty programmes | The more simple and easy to use, the better
Pick n Pay, Shoprite and Clicks get it right with the youth with their host of partners and digital-first approach By LYNETTE DICEY | Sunday Times...
The 3 essential elements of a winning loyalty rewards programme
It seems that everyone has a loyalty programme these days – from the “artisanal, single origin” coffee shop down the street to the...
The Science of Loyalty
Steve Burnstone, Eighty20 CEO, presented The Science of Loyalty at the Actuarial Society 2015 Convention held on 17 – 18 November 2015 in...
Winning Loyalty Programmes Conference 2015
Eighty20 Consulting recently participated in the Winning Loyalty Programmes Conference held on the 1st October in Johannesburg. Illana Melzer,...
