A large retailer with several million active customers was growing more slowly and competing harder. It had a single view of its customers and was...
Finding R5 billion of growth in a customer base the client already had
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Consumer Insights
From siloed data to one of South Africa’s most influential loyalty programmes
A large bank wanted to reward customers for banking better. It had the ambition and the customer base, but its data sat in departmental silos and...
Use Best-in-Class Income Estimates for your Customers
Your campaigns are ready. But are you targeting the consumers who can actually afford to say yes? Most businesses segment by demographics or...
The price of a patty: How much more expensive is a South African Burger in 2026?
South Africans love a good burger but the price of putting one on your plate has changed dramatically. With beef inflation running at double digits...
The Golden Years on Credit: Financial behaviours of an aging population – deep dive into 2025 Q4 Credit Data
Read the Business Report article here: The golden years on credit Download the Credit Stress Report The number of South Africans in their...
What’s brewing: Coffee prices, preferences and patterns in South Africa
Read the Bizcommunity article: Eighty20 reveals coffee consumption in SA on the rise despite soaring prices Despite inflationary pressure , h alf...
South African Consumer Segmentation: From Complexity to Clarity
South Africa’s consumer market is one of the most complex in the world. It combines characteristics of both developed and emerging economies. On one...
Beyond the numbers: What updated population data reveals about our changing nation
Read the Media Online article here: Beyond the numbers – The Media Online South Africa’s demographic landscape is evolving rapidly,...
South African credit market sees largest QoQ growth since Covid
Following years of slow growth in credit participation post pandemic, South Africa’s second quarter of 2025 marked its most significant...
Beyond demographics: Understanding the complexity of South Africa’s women’s market
Read the Lifestyle&Tech article here: Beyond demographics: Understanding the complexity of South Africa’s women’s market The 2025 Income &...
South Africa’s chocolate market trends unwrapped for World Chocolate Day
Read Spice 4 Life’s article here: South Africa’s chocolate market trends unwrapped for World Chocolate Day Chocolate occupies a unique...
South African Youth in Numbers: Debt, hustles and hope
Listen to the Kaya Biz interview here: Kaya Biz, 17 Jun YOUTH & DEBT- With 6.7 million youth aged 18-24, only 1 million are credit active South...
13 Fast Facts about Fast Food for International Burger Day: South African edition
Read the Bizcommunity article here: South Africans love their fast food… especially KFC Eighty20 leading data science and consumer analytics...
Unlocking a R15bn Retail Revenue Opportunity
Executive Summary (if you only have 30 seconds, read this) The problem A leading South African retailer with millions of active customers faced...
Denim endures: South African consumers keep classic fabric in fashion
Watch the eNCA interview here: Discussion | Unzipping the truth about SA’s jean obsession – eNCA The COVID-19 pandemic and the...
World Cheese Day: Using secondary data to understand niche markets
Read the Retail Brief Africa article here: World Cheese Day: South Africans embrace cheese with growing passion and variety March...
Retailers scramble to improve loyalty rewards
As appeared in Business Live on the 30 March 2025 by THABISO MOCHIKO According to the Truth and BrandMapp report, 26% of economically active South...
South African alcohol insights reveal distinct preferences and celebratory trends
Read the Retail Brief Africa article here: South African alcohol insights reveal distinct preferences and celebratory trends As the festive season...
What’s brewing: How inflation is impacting coffee prices in South Africa
Watch the Power Business Interview here: How inflation is impacting coffee prices in South Africa The number of people drinking coffee daily is down...
Nine out of ten consumers opt for at least one of 10 Fast Food outlets
Read the TimesLIVE article here: KFC Add Hope: one franchise added punishment for staffers not getting enough customers to say yes to R2 donation...
Unchanged interest rates see rental market boom
Potential lift in 2025 for the property sector In March, the South African Reserve Bank (SARB) decided to hold the repo rate unchanged at a 15 year...
South African households are changing as birth rates come down
Read the News24 DRUM article here: What does SA’s falling birth rate mean for the future? 40% of babies are born into households that earn less than...
Q3 2023 shows small signs of positive developments in the consumer credit market
Download the Credit Stress Report In addition to the good news on the rugby field, it would appear from Eighty20’s 2023 Q3 Credit Stress Report,...
‘Tis the Season to Spend Wisely
Read the Retail Brief Africa article here: Festive season to see more gifting without glitter as consumers practice cautious spending Appreciation...
While key consumer credit metrics continue to deteriorate, there are some encouraging signs
Listen to 702’s interview here: Consumer credit metrics continue to deteriorate with some encouraging signs Challenging Q2 2023, but...
Women driving retail spend as key decision makers
Read The Citizen’s article here: Mind the pay and jobs gap: A look at women’s role in the SA economy | The Citizen 58% of women take...
Retail sales continue to decline with fashion the only silver lining
Read Daily Maverick’s article here: Retailers feel pinch – consumers buy less, seek deals and loyalty programmes (dailymaverick.co.za)...
South Africans save for food and funeral costs
No sights set on capital investment or big-ticket items Savings are crucial during stressful periods for individuals and households alike. In the...
South Africans put cold beer at the top of their drinks list
Read Retail Brief article here: Insights into SA’s top alcohol brands and changing consumption habits – Retail Brief Africa In South...
The women of South Africa
Leading up to Mother’s Day on Sunday May 14th, we are highlighting the women who make up our Eighty20 National Segmentation (ENS). The ENS segments...
