Consultants tend to favour a good 2X2 matrix, as this simple four quadrant box is a great way to visualise data. It puts a great deal of information...
2×2 Insights from MAPS 2020
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Resources
Big Data & Analytics
MAPS has arrived
After five long years, the wait is over and the MAPS database is finally here! The best news is that from the 25th of March everyone will be able to...
MAPS has landed
MAPS has arrived! – click here for more details In what has been a tumultuous year for South African business, one piece of good news is this:...
A marketer’s guide on how not to run away from big data
Eighty20 has partnered with MediaCom to bring you: A marketer’s guide on how not to run away from big data. Join us at this exclusive event...
Open Data Standards for Financial Inclusion
What role can big data play in helping regulators, policymakers, financial service providers, and researchers to assess inclusion, market conduct...
Track water consumption with the Eighty20 Water Tracker
Using key data and information available, Eighty20 has developed a Water Tracker that allows you to work your way around the City of Cape Town map...
How personalised communications can improve customer engagement
Steve Burnstone recently presented at the 2016 ITWeb Business Intelligence Summit in Johannesburg. In this presentation Steve explores how to use...
Customer analytics and targeted communications
Steve Burnstone recently spoke at the Banking: Big Data & Analytics Conference 2015 in Johannesburg. Steve’s presentation focused on how...
Data Analytics – Building a Competitive Culture
How do you use data analytics to build a competitive culture? Steve Burnstone, Eighty20 CEO, shares his insight on this topic at the Mammoth BI 2014...
MAPS
MAPS is a new consumer insights dataset released by the Marketing Research Foundation (MRF), built on the legacy of AMPS, that includes product and...
Big data is not for small minds
The world is changing. Fast. Particularly for marketers. They are used to throwing money around and hoping that the continuous reinforcement of...
