A large credit retailer wanted more predictive power than its own data could give it. Adding the Eighty20 National Segmentation gave it a thousand...
Alternative data that improved model lift, outperforming credit bureau data
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Resources
Data Science
How a national fashion retailer turned one campaign into 700,000 campaigns
Every season, the same voucher, the same hero image and the same offer went out to 700,000 people. It performed respectably as an average and was...
Use Best-in-Class Income Estimates for your Customers
Your campaigns are ready. But are you targeting the consumers who can actually afford to say yes? Most businesses segment by demographics or...
Research-driven loyalty strategies that deliver growth
In a competitive market where customer acquisition costs continue to climb, loyalty has become a useful business asset. Yet building genuine loyalty...
The Budget Speech through a Data Lens: What it means for South Africans
Read the Main News article here: The Budget Speech through a Data Lens: What it means for South Africans Eighty20, South Africa’s leading...
Only 15% of South Africans have Medical Aid
Read the Personal Finance article here: Only 15% of South Africans can afford private medical aid Rising costs force consumers to downgrade Health...
Building better customer segmentations
Segmentations that combine internal and external data improve decision-making and drive growth South Africa’s consumer market is one of the most...
South African Consumer Segmentation: From Complexity to Clarity
South Africa’s consumer market is one of the most complex in the world. It combines characteristics of both developed and emerging economies. On one...
Beyond the numbers: What updated population data reveals about our changing nation
Read the Media Online article here: Beyond the numbers – The Media Online South Africa’s demographic landscape is evolving rapidly,...
World Cheese Day: Using secondary data to understand niche markets
Read the Retail Brief Africa article here: World Cheese Day: South Africans embrace cheese with growing passion and variety March...
Crunching the Numbers: How Mastering Math Adds Up to Success in South Africa
Read the Future SA article here: Crunching the Numbers: How Mastering Math Adds Up to Success in South Africa As South Africa celebrates its...
Fast food outperforms sit down restaurants
More South Africans grab a takeaway and prefer casual dining in Do you feel your prepared food, grocery, restaurant, and food delivery behaviours...
Census 2022
The 2022 South African Census is the fourth census since our democracy in 1994. While the results were handed to President Cyril Ramaphosa recently,...
SACSC Congress: Finding data-driven opportunities in tough times
Steven Burnstone, CEO of Eighty20, presented at the recent South African Council of Shopping Centres Annual Congress. With the congress theme being...
Retail sales continue to decline with fashion the only silver lining
Read Daily Maverick’s article here: Retailers feel pinch – consumers buy less, seek deals and loyalty programmes (dailymaverick.co.za)...
Unlocking the Power of Local Data
In a globalised world, how do you unlock the power of local data? Steven Burnstone (CEO of Eighty20) recently joined Robert Grace (Chief Strategy...
The women of South Africa
Leading up to Mother’s Day on Sunday May 14th, we are highlighting the women who make up our Eighty20 National Segmentation (ENS). The ENS segments...
Triangulation and common sense: How to ensure you are getting the best out of the available data
Research is an indication, not an absolute truth While South African researchers will delight in the number of new datasets entering the market in...
3 important pieces of Loyalty Research for 2021
When Loyalty Programmes are well designed and well executed, they go beyond creating brand awareness and an alternative means to promote your...
A Complete View of the South African Consumer: Part 3
This blog is the third in a series on how we built a comprehensive South African consumer dataset and segmentation. Read Part 1 on how we merged...
A Complete View of the South African Consumer: Part 2
This blog is the second in a series on how we built a comprehensive South African consumer dataset and segmentation. Read Part 1 on how we merged...
A Complete View of the South African Consumer: Part 1
This blog is the first in a series on how we built the ENS (Eighty20 National Segmentation), a comprehensive South African consumer profiling tool...
2×2 Insights from MAPS 2020
Consultants tend to favour a good 2X2 matrix, as this simple four quadrant box is a great way to visualise data. It puts a great deal of information...
MAPS
MAPS is a new consumer insights dataset released by the Marketing Research Foundation (MRF), built on the legacy of AMPS, that includes product and...
MAPS has arrived
After five long years, the wait is over and the MAPS database is finally here! The best news is that from the 25th of March everyone will be able to...
Eighty20 National Segmentation (ENS)
The Eighty20 National Segmentation (ENS), while protecting customer privacy and data protection, enables the most comprehensive view of South...
MAPS has landed
MAPS has arrived! – click here for more details In what has been a tumultuous year for South African business, one piece of good news is this:...
Capacity Building in Survey Data Analysis
At Eighty20 we take continuous learning seriously. Twice a year we run a workshop in Kampala, Uganda with the FSDU to upskill financial services...
To tier or not to tier
Steve Burnstone was interviewed for the Sunday Times Loyalty and Rewards SA Insert. Read or download the full article here: Download full article
2018 Loyalty Programme Member Engagement Survey | Results
Download Here The results of the 2018 Loyalty Programme Member Engagement Survey were released by Eighty20 and Tritech Media today. The survey,...
