Source: Sunday Times Second Edition – Lifestyle (Sunday Times (timeslive.co.za) Some of the biggest trends in the loyalty space locally and...
Gamification and other trends are gaining popularity
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Tapped-out consumers use credit for daily needs
Source: Convenience Store Retailer: Convenience Store Retailer This was revealed by Eighty20, a consumer strategy, analytics and research company...
Triangulation and common sense: How to ensure you are getting the best out of the available data
Research is an indication, not an absolute truth While South African researchers will delight in the number of new datasets entering the market in...
Are SA shoppers heading online this Valentine’s Day?
CapeTalk interview: What people are buying for Valentine’s Day (capetalk.co.za) eNCA interview: Online Retail | Discussion | South Africans...
Latest customer insights available now from Eighty20
The latest MAPS, plus a number of other leading South African consumer datasets, are now available on the Eighty20 Data Portal. Several new and...
Middle-class South Africa is drowning
eNCA interview: Credit stress strains middle class The recent repo rate hike by the South African Reserve Bank (SARB) raises more alarm bells for...
Signs of growing credit stress on South African middle income consumers
Source: South African middle-class workers buckling under severe credit stress Download the Credit Stress Report The report shows some alarming...
Credit Stress on the South African Consumer
South African consumers have experienced five lending rate increases in less than a year – amounting to the largest total increase in nearly two...
Prospects for South Africa’s Youth: Reflecting on the data
South Africa recently celebrated Youth Day to commemorate the Soweto Uprising of 16 June 1976. On this day, thousands of students were fired upon by...
Gamified loyalty: It’s more than a little something catchy
Gamification has become a powerful mechanism within the design of loyalty programmes due to its success in motivating customers to perform specific...
To Tier or not to Tier: When Loyalty Programmes benefit
Tiering is a way of offering differentiated rewards or experiences to your Loyalty Programme membership based on their behaviours. It is a more...
Why Loyalty Programmes Fail
Loyalty Programmes are a great way to engage with customers. But not all Loyalty Programmes are successful. Steve Burnstone, CEO at Eighty20, shares...
Winning Loyalty Partnerships
Entering into corporate partnerships has long been a successful strategy to enhance the customer experience and create more value. Exclusive Books’...
Getting Smarter About Tech
We’re almost into the third decade of the third millennium AD. While our distant ancestors may once have kept track of their loyalty points using...
Capacity Building in Survey Data Analysis
At Eighty20 we take continuous learning seriously. Twice a year we run a workshop in Kampala, Uganda with the FSDU to upskill financial services...
Loyalty is building brands
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The numbers behind South Africa’s migration patterns
Listen to the Kaya Biz interview here: Kaya Biz, 30 Jun Migration Reality Check: The Data Reshaping South African Business South Africa is being...
South Africa’s GDP gets a boost from tourism sector recovery
Jeremy Maggs speaks to Andrew Fulton on Hot Business: South Africa’s tourism rebound is helping support jobs and growth South Africa’s GDP...
Surging fuel price puts South Africa’s inflation and rate cuts at risk
Listen to the Kaya Biz interview here: Inflation Through the Eyes of the Consumer The Middle East conflict is rapidly reshaping the global inflation...
The Company Culture Behind the Data: Building High-Performance Teams
At Eighty20, a consumer analytics company, trusted by some of South Africa’s most prominent brands, success is not only driven by the quality of...
Rising fish exports outpace inflation
Read The Citizen News article here: Sushi or tinned fish? Here is what South Africans prefer Retail sushi expands across supermarkets as tinned fish...
Eighty20 spills the tea on SA’s sipping habits: Data reveals what’s brewing in local cups
Read The Citizen News article here: Why rooibos could be the world’s peace offering | The Citizen In South Africa, it’s common to ask, “Rooibos or...
Sin Tax in South Africa’s 2025 Budget
Watch the PowerFM interview here: Budget 2025: Impact of Sin Tax increase on consumer spending South Africans can breathe a sigh of relief that...
Mortality in South Africa – Some good news
View the eNCA interview here: Discussion | Improved healthcare increases SA life expectancy – eNCA The sobering festive season road accident...
Nearly 31-million South Africans are proficient in English speaking and comprehension
Watch the eNCA interview here: Discussion | Complexity of language use in SA – eNCA Less than half of Baby Boomers can speak and understand...
Perth became the sports capital of South Africa
Read the Netwerk24 article here: SA is gewis sportmal, met miljoene wat dit beoefen én kyk, wys peiling 25-million South Africans participate in...
Insight packs from the SACSC Annual Congress
Eighty20 is a data-driven consumer analytics and research business providing a range of services and data products, including a detailed view of all...
Too much month left at the end of the money
Read the BusinessTech article here: South Africans earning over R15,000 a month are in serious trouble Analysis of instalment-to-income ratios...
M&C Saatchi Group SA and Eighty20 launch GrowthMap to help businesses unlock growth with precision.
Download the GrowthMap Information Sheet Download the GrowthMap Case Study Read the Bizcommunity article here: M&C Saatchi SA, Eighty20 launch...
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