Source: Loyalty Programmes are helping consumers make it through the month – Retail Brief Africa Consumers continue to feel the...
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Working out what makes a successful programme
Source: Sunday Times Second Edition – Lifestyle (Sunday Times (timeslive.co.za) There is no one-size-fits all when it comes to what...
Gamification and other trends are gaining popularity
Source: Sunday Times Second Edition – Lifestyle (Sunday Times (timeslive.co.za) Some of the biggest trends in the loyalty space locally and...
Tapped-out consumers use credit for daily needs
Source: Convenience Store Retailer: Convenience Store Retailer This was revealed by Eighty20, a consumer strategy, analytics and research company...
Appetite surges for retail credit, but data points to a worrying trend
Source: Appetite surges for retail credit, but data points to a worrying trend (bizcommunity.com) Fourth-quarter retail figures suggest a slight...
Credit Stress Report 2022 Q4 is out
Download the Credit Stress Report The Eighty20 / XDS Credit Stress Report highlights that while retail figures suggest some respite in the storm...
Triangulation and common sense: How to ensure you are getting the best out of the available data
Research is an indication, not an absolute truth While South African researchers will delight in the number of new datasets entering the market in...
Are SA shoppers heading online this Valentine’s Day?
CapeTalk interview: What people are buying for Valentine’s Day (capetalk.co.za) eNCA interview: Online Retail | Discussion | South Africans...
Latest customer insights available now from Eighty20
The latest MAPS, plus a number of other leading South African consumer datasets, are now available on the Eighty20 Data Portal. Several new and...
Middle-class South Africa is drowning
eNCA interview: Credit stress strains middle class The recent repo rate hike by the South African Reserve Bank (SARB) raises more alarm bells for...
Signs of growing credit stress on South African middle income consumers
Source: South African middle-class workers buckling under severe credit stress Download the Credit Stress Report The report shows some alarming...
Credit Stress Report 2022 Q3 is out
Download the Credit Stress Report The Eighty20 / XDS Credit Stress Report highlights the impact of economic forces on the South African consumer,...
Be The Best B2B Business You Can Be
When thinking about service quality, it is typical to consider your own customer experiences, such as those at a restaurant, in a taxi, or at your...
Credit Stress on the South African Consumer
South African consumers have experienced five lending rate increases in less than a year – amounting to the largest total increase in nearly two...
Credit Stress Report 2022 Q2 is out
Download the Credit Stress Report The Eighty20 / XDS Credit Stress Report is framed by the notable local and global economic, political and other...
A Tale of Two Nations Part II: Digging Deeper
In Part I of ‘A Tale of Two Nations’, Eighty20 highlighted the inequality in South African society using our ENS Customer Profiling Tool. We showed...
Prospects for South Africa’s Youth: Reflecting on the data
South Africa recently celebrated Youth Day to commemorate the Soweto Uprising of 16 June 1976. On this day, thousands of students were fired upon by...
Credit Stress Report 2022 Q1 is out
Download the Credit Stress Report 2022 Q1 saw South Africa coming out of a relatively robust holiday period, into the headwinds of the biggest...
Three pillars to get the most out of hybrid working
Effective hybrid working rests on three pillars: Strategy, Technology, and Employee Experience. Cindy Meijboom, Head of People, Operations and...
How we develop software at Eighty20
Dealing with Data means dealing with Software. Sometimes it makes sense to use off-the-shelf software solutions that others have spent years...
The counter-intuitive truth about sex at birth
I have been helping people to make use of secondary data for nearly two decades. When I work with groups who have little or no statistical...
Gamified loyalty: It’s more than a little something catchy
Gamification has become a powerful mechanism within the design of loyalty programmes due to its success in motivating customers to perform specific...
Credit Stress Report 2021 Q4 is out
Download the Credit Stress Report 2021 Q4 ended a tough year with the Omicron sting in the tail of the Pandemic In December South Africa experienced...
Workplace Management: Two positives to come out of the pandemic
Workplace management is unlikely to ever be the same again. But this is a good thing, says Cindy Meijboom, Head of People, Operations and Marketing...
Credit Stress Report 2020 Q2 is out
Eighty20 and XDS Credit Bureau have partnered to create a quarterly Credit Stress Report. This report highlights the impact of economic forces on...
To Tier or not to Tier: When Loyalty Programmes benefit
Tiering is a way of offering differentiated rewards or experiences to your Loyalty Programme membership based on their behaviours. It is a more...
Why Loyalty Programmes Fail
Loyalty Programmes are a great way to engage with customers. But not all Loyalty Programmes are successful. Steve Burnstone, CEO at Eighty20, shares...
Credit Stress Report 2021 Q3 is out
On the positive side, South Africa has emerged from the third wave with more than a quarter of the 18+ population vaccinated, but consumers have...
Winning Loyalty Partnerships
Entering into corporate partnerships has long been a successful strategy to enhance the customer experience and create more value. Exclusive Books’...
3 important pieces of Loyalty Research for 2021
When Loyalty Programmes are well designed and well executed, they go beyond creating brand awareness and an alternative means to promote your...



































