Africa is an enormous and diverse continent. It is home to over one billion individuals who live in 54 countries. These countries range from...
Research in Africa
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Resources
Consumer Insights
South Africa: Fast Facts
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Higher Education in South Africa
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Shacks in South Africa
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Nigeria Consumer Segment Packs
This work forms part of a larger project for The Gates Foundation. The project aimed to explore key findings from the Nigeria Financial Inclusion...
Tracking Mortgage Loan Performance by Market Segment in South Africa: 2004-2014
Illana Melzer from Eighty20 together with CAHF and the FinMark Trust launched the latest research on mortgage loan performance in South...
What should we do about consumer credit markets in SA?
The situation is dire. According to the Credit Bureau Monitor published by the NCR 1 32% of credit active South Africans are in arrears of 90 days...
Soweto Housing Survey
Eighty20 conducted a survey of almost 200 households in Orlando West, Soweto, between March and April 2014. The survey explored housing investment...
The price of a patty: How much more expensive is a South African Burger in 2026?
South Africans love a good burger but the price of putting one on your plate has changed dramatically. With beef inflation running at double digits...
What’s brewing: Coffee prices, preferences and patterns in South Africa
Read the Bizcommunity article: Eighty20 reveals coffee consumption in SA on the rise despite soaring prices Despite inflationary pressure , h alf...
Beyond demographics: Understanding the complexity of South Africa’s women’s market
Read the Lifestyle&Tech article here: Beyond demographics: Understanding the complexity of South Africa’s women’s market The 2025 Income &...
South Africa’s chocolate market trends unwrapped for World Chocolate Day
Read Spice 4 Life’s article here: South Africa’s chocolate market trends unwrapped for World Chocolate Day Chocolate occupies a unique...
13 Fast Facts about Fast Food for International Burger Day: South African edition
Read the Bizcommunity article here: South Africans love their fast food… especially KFC Eighty20 leading data science and consumer analytics...
Denim endures: South African consumers keep classic fabric in fashion
Watch the eNCA interview here: Discussion | Unzipping the truth about SA’s jean obsession – eNCA The COVID-19 pandemic and the...
South African alcohol insights reveal distinct preferences and celebratory trends
Read the Retail Brief Africa article here: South African alcohol insights reveal distinct preferences and celebratory trends As the festive season...
What’s brewing: How inflation is impacting coffee prices in South Africa
Watch the Power Business Interview here: How inflation is impacting coffee prices in South Africa The number of people drinking coffee daily is down...
Nine out of ten consumers opt for at least one of 10 Fast Food outlets
Read the TimesLIVE article here: KFC Add Hope: one franchise added punishment for staffers not getting enough customers to say yes to R2 donation...
South African households are changing as birth rates come down
Read the News24 DRUM article here: What does SA’s falling birth rate mean for the future? 40% of babies are born into households that earn less than...
‘Tis the Season to Spend Wisely
Read the Retail Brief Africa article here: Festive season to see more gifting without glitter as consumers practice cautious spending Appreciation...
Women driving retail spend as key decision makers
Read The Citizen’s article here: Mind the pay and jobs gap: A look at women’s role in the SA economy | The Citizen 58% of women take...
South Africans save for food and funeral costs
No sights set on capital investment or big-ticket items Savings are crucial during stressful periods for individuals and households alike. In the...
South Africans put cold beer at the top of their drinks list
Read Retail Brief article here: Insights into SA’s top alcohol brands and changing consumption habits – Retail Brief Africa In South...
Are SA shoppers heading online this Valentine’s Day?
CapeTalk interview: What people are buying for Valentine’s Day (capetalk.co.za) eNCA interview: Online Retail | Discussion | South Africans...
Prospects for South Africa’s Youth: Reflecting on the data
South Africa recently celebrated Youth Day to commemorate the Soweto Uprising of 16 June 1976. On this day, thousands of students were fired upon by...
Covid-19 South Africa Employment Impact
We have done some modelling work on what we predict employment levels to be when we move to Level Three. The number of people not working during...
Covid and the Consumer
At Eighty20 we are passionate about helping our clients create value by using data properly. With the Covid-19 pandemic, everything is changing...
Rental Markets in Africa Infographic
We are currently undertaking a study to understand the size and characteristics of residential rental markets in Africa on behalf of the Centre for...
What is happening with AMPS? An update
An update on the AMPS survey and other industry developments Here is an update on our previous communications: The newly created Marketing Research...
What is the opportunity for companies at the Bottom of the Pyramid?
In 2002, C.K. Prahalad and Stuart Hart wrote their seminal article “The Fortune at the Bottom of the Pyramid 1 ” that preceded the publication of...
The Realities at the Bottom of the Pyramid 2016 Report
In our updated report on the Bottom of the Pyramid (BoP) in South Africa, we look at the latest data on low-income consumers in South Africa with...
