Source: Loyalty Programmes are helping consumers make it through the month – Retail Brief Africa Consumers continue to feel the...
Loyalty Programmes are helping consumers make it through the month
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Resources
Consumer Insights
Appetite surges for retail credit, but data points to a worrying trend
Source: Appetite surges for retail credit, but data points to a worrying trend (bizcommunity.com) Fourth-quarter retail figures suggest a slight...
Are SA shoppers heading online this Valentine’s Day?
CapeTalk interview: What people are buying for Valentine’s Day (capetalk.co.za) eNCA interview: Online Retail | Discussion | South Africans...
Prospects for South Africa’s Youth: Reflecting on the data
South Africa recently celebrated Youth Day to commemorate the Soweto Uprising of 16 June 1976. On this day, thousands of students were fired upon by...
Covid-19 South Africa Employment Impact
We have done some modelling work on what we predict employment levels to be when we move to Level Three. The number of people not working during...
Covid and the Consumer
At Eighty20 we are passionate about helping our clients create value by using data properly. With the Covid-19 pandemic, everything is changing...
Men in South Africa infographic
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Women in South Africa infographic
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Generations and Life Stages Infographic
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Sizing the market for Housing Micro-Finance in South Africa
Sizing the market for Housing Micro-Finance in South Africa: Report for the Rural Housing Loan Fund Household led investment by low-income...
Rental Markets in Africa Infographic
We are currently undertaking a study to understand the size and characteristics of residential rental markets in Africa on behalf of the Centre for...
Capitec overtakes FNB as South Africa’s 2nd biggest bank, according to reweighted AMPS
AMPS has been reweighted and shows some interesting movements within SA’s banking sector The reweighted AMPS has been released, and since it was...
What is happening with AMPS? An update
An update on the AMPS survey and other industry developments Here is an update on our previous communications: The newly created Marketing Research...
Credit Markets in South Africa – The Consumer Experience
The number of active credit consumers in South Africa has grown strongly in recent years. According to the NCR, as at Q3 2016 there were over 24...
What is the opportunity for companies at the Bottom of the Pyramid?
In 2002, C.K. Prahalad and Stuart Hart wrote their seminal article “The Fortune at the Bottom of the Pyramid 1 ” that preceded the publication of...
The Realities at the Bottom of the Pyramid 2016 Report
In our updated report on the Bottom of the Pyramid (BoP) in South Africa, we look at the latest data on low-income consumers in South Africa with...
Trust Me: an exchange on the currencies of trust
“More than any other time in history, mankind faces a crossroads. One path leads to despair and utter hopelessness. The other, to total extinction....
A marketer’s guide on how not to run away from big data
Eighty20 has partnered with MediaCom to bring you: A marketer’s guide on how not to run away from big data. Join us at this exclusive event...
The future of Consumer Credit in South Africa
To celebrate the launch of the XDS Eighty20 Credit Portal, we are hosting an insightful and data-rich presentation on the Consumer Credit Market in...
Loyalty programme case study: Are you changing customer behaviour?
What will you learn from this case study? One of the primary objectives of any loyalty programme is to change customer behaviour. Quantifying the...
Pokémon Go: Opportunities for marketers and officials
Based on the numbers, it seems that Pokémon Go is the single biggest and fastest growing augmented reality (AR) phenomenon ever. The game was...
Student Debt in South Africa
Eighty20 was invited to speak about Student Debt in South Africa at the All Africa Credit Congress held in Johannesburg on 16 – 17 May 2016....
40 Years of AMPS
After close to four decades of being the benchmark survey for consumer brand preferences and attitudes in South Africa, the All Media and Products...
Track water consumption with the Eighty20 Water Tracker
Using key data and information available, Eighty20 has developed a Water Tracker that allows you to work your way around the City of Cape Town map...
Informally Yours – defining the informal sector
Informality is everywhere. But what exactly is it? And how can we measure it? These are some of the questions that Illana Melzer explored in her...
How personalised communications can improve customer engagement
Steve Burnstone recently presented at the 2016 ITWeb Business Intelligence Summit in Johannesburg. In this presentation Steve explores how to use...
Research in Africa
Africa is an enormous and diverse continent. It is home to over one billion individuals who live in 54 countries. These countries range from...
Lower LSM’s: facilitating survival priorities
This free Eighty20 report, delivered at the Marketing Mix Shopper Insights Seminar held on 24th November, 2015 at Sunnyside Park Hotel, Johannesburg...
Housing Demand in South Africa
On 12 October 2015, Illana Melzer presented an overview of the housing sector in South Africa at a workshop jointly hosted by the Department of...
Upward Mobility in South Africa
Who moves up? Where do they go? How do they feel? Why should you care? These are just some of the questions we explore in our analysis of upward...
