What will you learn from this case study? One of the primary objectives of any loyalty programme is to change customer behaviour. Quantifying the...
Loyalty programme case study: Are you changing customer behaviour?
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Resources
Consumer Insights
Pokémon Go: Opportunities for marketers and officials
Based on the numbers, it seems that Pokémon Go is the single biggest and fastest growing augmented reality (AR) phenomenon ever. The game was...
40 Years of AMPS
After close to four decades of being the benchmark survey for consumer brand preferences and attitudes in South Africa, the All Media and Products...
Informally Yours – defining the informal sector
Informality is everywhere. But what exactly is it? And how can we measure it? These are some of the questions that Illana Melzer explored in her...
Lower LSM’s: facilitating survival priorities
This free Eighty20 report, delivered at the Marketing Mix Shopper Insights Seminar held on 24th November, 2015 at Sunnyside Park Hotel, Johannesburg...
Housing Demand in South Africa
On 12 October 2015, Illana Melzer presented an overview of the housing sector in South Africa at a workshop jointly hosted by the Department of...
Upward Mobility in South Africa
Who moves up? Where do they go? How do they feel? Why should you care? These are just some of the questions we explore in our analysis of upward...
Where does the money go?
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Mobile Money Access Constraints in Nigeria
Eighty20 was commissioned by the Gates Foundation to explore the Financial Inclusion Insights 2013 data for Nigeria in order to identify factors...
Mobile Money in Nigeria
The following presentation offers an overview of the key findings from the Nigeria Financial Inclusion Insights dataset. This work was prepared for...
Sturgeon’s Law and other myths about AMPS
Andrew Fulton, Director at Eighty20, presented Sturgeon’s Law and other myths about AMPS at the annual SAARF AMPS 2014 release presentation....
South Africa: Informal settlements status
Eighty20 was commissioned by the Housing Development Agency to develop and support an enumeration system for using in profiling informal settlements...
Conspicuous Consumption
Did you know that South Africans spend more on clothing than on education? In our Conspicuous Consumption report we reveal some remarkable insights...
Finding R5 billion of growth in a customer base the client already had
A large retailer with several million active customers was growing more slowly and competing harder. It had a single view of its customers and was...
