Read the Future SA article here: Crunching the Numbers: How Mastering Math Adds Up to Success in South Africa As South Africa celebrates its...
Crunching the Numbers: How Mastering Math Adds Up to Success in South Africa
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Resources
Data Science
SACSC Congress: Finding data-driven opportunities in tough times
Steven Burnstone, CEO of Eighty20, presented at the recent South African Council of Shopping Centres Annual Congress. With the congress theme being...
Unlocking the Power of Local Data
In a globalised world, how do you unlock the power of local data? Steven Burnstone (CEO of Eighty20) recently joined Robert Grace (Chief Strategy...
Triangulation and common sense: How to ensure you are getting the best out of the available data
Research is an indication, not an absolute truth While South African researchers will delight in the number of new datasets entering the market in...
MAPS
MAPS is a new consumer insights dataset released by the Marketing Research Foundation (MRF), built on the legacy of AMPS, that includes product and...
Capacity Building in Survey Data Analysis
At Eighty20 we take continuous learning seriously. Twice a year we run a workshop in Kampala, Uganda with the FSDU to upskill financial services...
2018 Loyalty Programme Member Engagement Survey | Results
Download Here The results of the 2018 Loyalty Programme Member Engagement Survey were released by Eighty20 and Tritech Media today. The survey,...
Loyalty Programme Member Engagement Survey 2015
Eighty20 and Tritech Media (formerly Value+Nettwork) recently released the results of the pilot Loyalty Programme Member Engagement Survey 2015. The...
South African Loyalty and Rewards Survey 2014
Eighty20 together with Tritech Media (formally Value+Nettwork) published the results of the inaugural South African Loyalty and Rewards Survey...
Big data is not for small minds
The world is changing. Fast. Particularly for marketers. They are used to throwing money around and hoping that the continuous reinforcement of...
External data that matched a credit bureau, and added 5 to 8 points of model lift
A large credit retailer wanted more predictive power than its own data could give it. Adding the Eighty20 National Segmentation gave it a thousand...
How a national fashion retailer turned one campaign into 700,000 campaigns
Every season, the same voucher, the same hero image and the same offer went out to 700,000 people. It performed respectably as an average and was...
