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A marketer’s guide on how not to run away from big data
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Resources
Data Science
Open Data Standards for Financial Inclusion
What role can big data play in helping regulators, policymakers, financial service providers, and researchers to assess inclusion, market conduct...
Track water consumption with the Eighty20 Water Tracker
Using key data and information available, Eighty20 has developed a Water Tracker that allows you to work your way around the City of Cape Town map...
Research in Africa
Africa is an enormous and diverse continent. It is home to over one billion individuals who live in 54 countries. These countries range from...
Loyalty Programme Member Engagement Survey 2015
Eighty20 and Tritech Media (formerly Value+Nettwork) recently released the results of the pilot Loyalty Programme Member Engagement Survey 2015. The...
Customer analytics and targeted communications
Steve Burnstone recently spoke at the Banking: Big Data & Analytics Conference 2015 in Johannesburg. Steve’s presentation focused on how...
Nigeria Consumer Segment Packs
This work forms part of a larger project for The Gates Foundation. The project aimed to explore key findings from the Nigeria Financial Inclusion...
South African Loyalty and Rewards Survey 2014
Eighty20 together with Tritech Media (formally Value+Nettwork) published the results of the inaugural South African Loyalty and Rewards Survey...
Data Analytics – Building a Competitive Culture
How do you use data analytics to build a competitive culture? Steve Burnstone, Eighty20 CEO, shares his insight on this topic at the Mammoth BI 2014...
Secondary Data Skills – half day course
Eighty20 presents “Secondary Data Skills, from Analysis to Insights” half day course – next course dates to be confirmed This...
Big data is not for small minds
The world is changing. Fast. Particularly for marketers. They are used to throwing money around and hoping that the continuous reinforcement of...
Soweto Housing Survey
Eighty20 conducted a survey of almost 200 households in Orlando West, Soweto, between March and April 2014. The survey explored housing investment...
