Read the Retail Brief Africa article here: Festive season to see more gifting without glitter as consumers practice cautious spending Appreciation...
‘Tis the Season to Spend Wisely
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Resources
Strategy & Execution
Women driving retail spend as key decision makers
Read The Citizen’s article here: Mind the pay and jobs gap: A look at women’s role in the SA economy | The Citizen 58% of women take...
Unlocking the Power of Local Data
In a globalised world, how do you unlock the power of local data? Steven Burnstone (CEO of Eighty20) recently joined Robert Grace (Chief Strategy...
South Africans save for food and funeral costs
No sights set on capital investment or big-ticket items Savings are crucial during stressful periods for individuals and households alike. In the...
South Africans put cold beer at the top of their drinks list
Read Retail Brief article here: Insights into SA’s top alcohol brands and changing consumption habits – Retail Brief Africa In South...
Increased credit stress crippling even the wealthiest
Download the Credit Stress Report Economic conditions leaves both struggling and wealthy South Africans spiralling into debt As South Africans began...
Working out what makes a successful programme
Source: Sunday Times Second Edition – Lifestyle (Sunday Times (timeslive.co.za) There is no one-size-fits all when it comes to what...
Tapped-out consumers use credit for daily needs
Source: Convenience Store Retailer: Convenience Store Retailer This was revealed by Eighty20, a consumer strategy, analytics and research company...
Middle-class South Africa is drowning
eNCA interview: Credit stress strains middle class The recent repo rate hike by the South African Reserve Bank (SARB) raises more alarm bells for...
Signs of growing credit stress on South African middle income consumers
Source: South African middle-class workers buckling under severe credit stress Download the Credit Stress Report The report shows some alarming...
Credit Stress on the South African Consumer
South African consumers have experienced five lending rate increases in less than a year – amounting to the largest total increase in nearly two...
Prospects for South Africa’s Youth: Reflecting on the data
South Africa recently celebrated Youth Day to commemorate the Soweto Uprising of 16 June 1976. On this day, thousands of students were fired upon by...
To Tier or not to Tier: When Loyalty Programmes benefit
Tiering is a way of offering differentiated rewards or experiences to your Loyalty Programme membership based on their behaviours. It is a more...
Why Loyalty Programmes Fail
Loyalty Programmes are a great way to engage with customers. But not all Loyalty Programmes are successful. Steve Burnstone, CEO at Eighty20, shares...
Winning Loyalty Partnerships
Entering into corporate partnerships has long been a successful strategy to enhance the customer experience and create more value. Exclusive Books’...
African Loyalty Landscape infographic 2020
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Capacity Building in Survey Data Analysis
At Eighty20 we take continuous learning seriously. Twice a year we run a workshop in Kampala, Uganda with the FSDU to upskill financial services...
Loyalty is building brands
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Rental Markets in Africa Infographic
We are currently undertaking a study to understand the size and characteristics of residential rental markets in Africa on behalf of the Centre for...
Eighty20 helps employers with financial wellness in the workplace
Financial stress is clearly a problem for many South Africans. According to the NCR, less than half of those who are credit active are current on...
Financial Inclusion and G2P payments: Lessons from South Africa
G2P payments in South Africa, banking millions? The South African government, through the South African Social Security Agency (SASSA), provides...
What is the opportunity for companies at the Bottom of the Pyramid?
In 2002, C.K. Prahalad and Stuart Hart wrote their seminal article “The Fortune at the Bottom of the Pyramid 1 ” that preceded the publication of...
Pokémon Go: Opportunities for marketers and officials
Based on the numbers, it seems that Pokémon Go is the single biggest and fastest growing augmented reality (AR) phenomenon ever. The game was...
Where does the money go?
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Big data is not for small minds
The world is changing. Fast. Particularly for marketers. They are used to throwing money around and hoping that the continuous reinforcement of...
Money Transfers in South Africa
The Eight20 Money Transfers Survey was commissioned by FinMark Trust in collaboration with Cenfri. The survey forms part of a larger study to better...
Ethics of research: snooping on the rich and rescuing the poor
Our team of enumerators recently tried to interview randomly selected households in rich suburbs in Johannesburg. They couldn’t get anywhere near...
The numbers behind South Africa’s migration patterns
Listen to the Kaya Biz interview here: Kaya Biz, 30 Jun Migration Reality Check: The Data Reshaping South African Business South Africa is being...
South Africa’s GDP gets a boost from tourism sector recovery
Jeremy Maggs speaks to Andrew Fulton on Hot Business: South Africa’s tourism rebound is helping support jobs and growth South Africa’s GDP...
Surging fuel price puts South Africa’s inflation and rate cuts at risk
Listen to the Kaya Biz interview here: Inflation Through the Eyes of the Consumer The Middle East conflict is rapidly reshaping the global inflation...
