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Loyalty is building brands
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Strategy & Execution
To tier or not to tier
Steve Burnstone was interviewed for the Sunday Times Loyalty and Rewards SA Insert. Read or download the full article here: Download full article
Strategic Decision Making Event presented by Wayne Borchardt
“Half of your strategic decisions are destroying value! Do you know which half? Do you know why? Do you know how to reliably improve your results?”...
Men in South Africa infographic
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Women in South Africa infographic
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Generations and Life Stages Infographic
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Rental Markets in Africa Infographic
We are currently undertaking a study to understand the size and characteristics of residential rental markets in Africa on behalf of the Centre for...
Eighty20 helps employers with financial wellness in the workplace
Financial stress is clearly a problem for many South Africans. According to the NCR, less than half of those who are credit active are current on...
Capitec overtakes FNB as South Africa’s 2nd biggest bank, according to reweighted AMPS
AMPS has been reweighted and shows some interesting movements within SA’s banking sector The reweighted AMPS has been released, and since it was...
Financial Inclusion and G2P payments: Lessons from South Africa
G2P payments in South Africa, banking millions? The South African government, through the South African Social Security Agency (SASSA), provides...
What is an informal settlement?
For the past five years Eighty20 has worked closely with the Housing Development Agency to enumerate and profile informal settlements across South...
What is the opportunity for companies at the Bottom of the Pyramid?
In 2002, C.K. Prahalad and Stuart Hart wrote their seminal article “The Fortune at the Bottom of the Pyramid 1 ” that preceded the publication of...
Trust Me: an exchange on the currencies of trust
“More than any other time in history, mankind faces a crossroads. One path leads to despair and utter hopelessness. The other, to total extinction....
A marketer’s guide on how not to run away from big data
Eighty20 has partnered with MediaCom to bring you: A marketer’s guide on how not to run away from big data. Join us at this exclusive event...
Housing investment in low-income areas of South Africa
Census and recent Community Survey data highlights a significant shift in the way households are housed in South Africa. According to the 2001...
The 3 essential elements of a winning loyalty rewards programme
It seems that everyone has a loyalty programme these days – from the “artisanal, single origin” coffee shop down the street to the...
Pokémon Go: Opportunities for marketers and officials
Based on the numbers, it seems that Pokémon Go is the single biggest and fastest growing augmented reality (AR) phenomenon ever. The game was...
Affordable housing: A Tafelberg perspective
The furore over the sale of the Tafelberg site by the Western Cape Department of Public Works has highlighted key issues regarding affordable...
South Africa: Fast Facts
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Higher Education in South Africa
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Where does the money go?
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Data Analytics – Building a Competitive Culture
How do you use data analytics to build a competitive culture? Steve Burnstone, Eighty20 CEO, shares his insight on this topic at the Mammoth BI 2014...
Secondary Data Skills – half day course
Eighty20 presents “Secondary Data Skills, from Analysis to Insights” half day course – next course dates to be confirmed This...
Big data is not for small minds
The world is changing. Fast. Particularly for marketers. They are used to throwing money around and hoping that the continuous reinforcement of...
Money Transfers in South Africa
The Eight20 Money Transfers Survey was commissioned by FinMark Trust in collaboration with Cenfri. The survey forms part of a larger study to better...
Ethics of research: snooping on the rich and rescuing the poor
Our team of enumerators recently tried to interview randomly selected households in rich suburbs in Johannesburg. They couldn’t get anywhere near...
What should we do about consumer credit markets in SA?
The situation is dire. According to the Credit Bureau Monitor published by the NCR 1 32% of credit active South Africans are in arrears of 90 days...
