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Drive location-based growth The Eighty20 National Segmentation (ENS), draws from multiple data sources, including Credit Bureau data, to create…
The Budget Speech through a Data Lens: What it means for South Africans
Read the Main News article here: The Budget Speech through a Data Lens: What it means for South Africans Eighty20, South Africa’s leading…
Only 15% of South Africans have Medical Aid
Read the Personal Finance article here: Only 15% of South Africans can afford private medical aid Rising costs force consumers to downgrade Health…
Building better customer segmentations
Segmentations that combine internal and external data improve decision-making and drive growth South Africa’s consumer market is one of the most…
Festive alcohol trends shaping retail behaviour in South Africa
Watch the SABS News interview here: South Africa’s alcohol spending nearly triples between Christmas and New Year’s As we head into the…
Vehicle Asset Finance sees recovery as credit terms change significantly
Read the BusinessTech article here: Major win for South Africa’s middle class The third quarter of 2025 saw continued credit expansion from the…
What’s brewing: Coffee prices, preferences and patterns in South Africa
Read the Bizcommunity article: Eighty20 reveals coffee consumption in SA on the rise despite soaring prices Despite inflationary pressure , h alf…
South African Consumer Segmentation: From Complexity to Clarity
South Africa’s consumer market is one of the most complex in the world. It combines characteristics of both developed and emerging economies. On one…
Gambling with your future: The impact of gambling on the SA economy
Listen to The Money Show interview here: The growing footprint of gambling in South Africa, What Does the US-China Trade Truce Mean for Global…
Beyond the numbers: What updated population data reveals about our changing nation
Read the Media Online article here: Beyond the numbers – The Media Online South Africa’s demographic landscape is evolving rapidly,…
Eighty20 scoops two big accolades at the SA Loyalty Awards
Read the South Africa Today article here: Eighty20 scoops two big accolades at the SA Loyalty Awards Now in its seventh year, the SA Loyalty Awards…
South African credit market sees largest QoQ growth since Covid
Following years of slow growth in credit participation post pandemic, South Africa’s second quarter of 2025 marked its most significant…


















