Resources
Insights
How we develop software at Eighty20
Dealing with Data means dealing with Software. Sometimes it makes sense to use off-the-shelf software solutions that others have spent years…
The counter-intuitive truth about sex at birth
I have been helping people to make use of secondary data for nearly two decades. When I work with groups who have little or no statistical…
Gamified loyalty: It’s more than a little something catchy
Gamification has become a powerful mechanism within the design of loyalty programmes due to its success in motivating customers to perform specific…
Workplace Management: Two positives to come out of the pandemic
Workplace management is unlikely to ever be the same again. But this is a good thing, says Cindy Meijboom, Head of People, Operations and Marketing…
To Tier or not to Tier: When Loyalty Programmes benefit
Tiering is a way of offering differentiated rewards or experiences to your Loyalty Programme membership based on their behaviours. It is a more…
Why Loyalty Programmes Fail
Loyalty Programmes are a great way to engage with customers. But not all Loyalty Programmes are successful. Steve Burnstone, CEO at Eighty20, shares…
Winning Loyalty Partnerships
Entering into corporate partnerships has long been a successful strategy to enhance the customer experience and create more value. Exclusive Books’…
3 important pieces of Loyalty Research for 2021
When Loyalty Programmes are well designed and well executed, they go beyond creating brand awareness and an alternative means to promote your…
African Loyalty Landscape infographic 2020
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A tale of two nations
In 1998, Thabo Mbeki, then South Africa’s deputy president, spoke of South Africa as one country, but two nations. He spoke about one being black…
2×2 Insights from MAPS 2020
Consultants tend to favour a good 2X2 matrix, as this simple four quadrant box is a great way to visualise data. It puts a great deal of information…
MAPS has arrived
After five long years, the wait is over and the MAPS database is finally here! The best news is that from the 25th of March everyone will be able to…
