Resources
Insights
Workplace Management: Two positives to come out of the pandemic
Workplace management is unlikely to ever be the same again. But this is a good thing, says Cindy Meijboom, Head of People, Operations and Marketing…
To Tier or not to Tier: When Loyalty Programmes benefit
Tiering is a way of offering differentiated rewards or experiences to your Loyalty Programme membership based on their behaviours. It is a more…
Why Loyalty Programmes Fail
Loyalty Programmes are a great way to engage with customers. But not all Loyalty Programmes are successful. Steve Burnstone, CEO at Eighty20, shares…
Winning Loyalty Partnerships
Entering into corporate partnerships has long been a successful strategy to enhance the customer experience and create more value. Exclusive Books’…
3 important pieces of Loyalty Research for 2021
When Loyalty Programmes are well designed and well executed, they go beyond creating brand awareness and an alternative means to promote your…
African Loyalty Landscape infographic 2020
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A tale of two nations
In 1998, Thabo Mbeki, then South Africa’s deputy president, spoke of South Africa as one country, but two nations. He spoke about one being black…
2×2 Insights from MAPS 2020
Consultants tend to favour a good 2X2 matrix, as this simple four quadrant box is a great way to visualise data. It puts a great deal of information…
MAPS has arrived
After five long years, the wait is over and the MAPS database is finally here! The best news is that from the 25th of March everyone will be able to…
Getting Smarter About Tech
We’re almost into the third decade of the third millennium AD. While our distant ancestors may once have kept track of their loyalty points using…
MAPS has landed
MAPS has arrived! – click here for more details In what has been a tumultuous year for South African business, one piece of good news is this:…
Capacity Building in Survey Data Analysis
At Eighty20 we take continuous learning seriously. Twice a year we run a workshop in Kampala, Uganda with the FSDU to upskill financial services…
