Watch the Power Business Interview here: How inflation is impacting coffee prices in South Africa The number of people drinking coffee daily is down...
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Insights
Eighty20 awarded Best Data Loyalty Agency at 2024 SA Loyalty Awards
Read Retail Brief Africa’s article here: Eighty20 awarded Best Data Loyalty Agency at 2024 SA Loyalty Awards Eighty20, leading data science...
Understanding short-term insurance habits
Read the Bizcommunity article here: Navigating short-term insurance: Insights into SA’s consumer behaviour How South Africans prioritise...
High cost of car ownership keeps 1.9 million car finance holders stagnant
Read the Daily Maverick article here: Financing costs and prices slam brakes on SA’s new car sector The demand for new vehicles falls There are...
Nine out of ten consumers opt for at least one of 10 Fast Food outlets
Read the TimesLIVE article here: KFC Add Hope: one franchise added punishment for staffers not getting enough customers to say yes to R2 donation...
Fuelling loyalty and driving rewards
Read the Financialmail article here: Partnerships between banks and petrol stations drive loyalty Loyalty programmes have grown in both number and...
Cautious optimism to be applied to the credit sector
Download the Credit Stress Report Read the Daily Maverick article here: After the Bell: I owe, I owe, it’s off to the sea of household debt I go...
South African households are changing as birth rates come down
Read the News24 DRUM article here: What does SA’s falling birth rate mean for the future? 40% of babies are born into households that earn less than...
Fashion and textiles loses lustre, while groceries grow steadily
South Africa’s retail figures for November, including the Black Friday period were released recently by StatsSA. These insights may be a sneak...
‘Tis the Season to Spend Wisely
Read the Retail Brief Africa article here: Festive season to see more gifting without glitter as consumers practice cautious spending Appreciation...
SACSC Congress: Finding data-driven opportunities in tough times
Steven Burnstone, CEO of Eighty20, presented at the recent South African Council of Shopping Centres Annual Congress. With the congress theme being...
Eighty20 scoops best loyalty data agency at the South African Loyalty Awards
Read Retail Brief’s Africa article here: Eighty20 scoops best loyalty data agency at the South African Loyalty Awards In its fifth year, the...
Women driving retail spend as key decision makers
Read The Citizen’s article here: Mind the pay and jobs gap: A look at women’s role in the SA economy | The Citizen 58% of women take...
Unlocking the Power of Local Data
In a globalised world, how do you unlock the power of local data? Steven Burnstone (CEO of Eighty20) recently joined Robert Grace (Chief Strategy...
South Africans save for food and funeral costs
No sights set on capital investment or big-ticket items Savings are crucial during stressful periods for individuals and households alike. In the...
South Africans put cold beer at the top of their drinks list
Read Retail Brief article here: Insights into SA’s top alcohol brands and changing consumption habits – Retail Brief Africa In South...
Increased credit stress crippling even the wealthiest
Download the Credit Stress Report Economic conditions leaves both struggling and wealthy South Africans spiralling into debt As South Africans began...
Working out what makes a successful programme
Source: Sunday Times Second Edition – Lifestyle (Sunday Times (timeslive.co.za) There is no one-size-fits all when it comes to what...
Gamification and other trends are gaining popularity
Source: Sunday Times Second Edition – Lifestyle (Sunday Times (timeslive.co.za) Some of the biggest trends in the loyalty space locally and...
Tapped-out consumers use credit for daily needs
Source: Convenience Store Retailer: Convenience Store Retailer This was revealed by Eighty20, a consumer strategy, analytics and research company...
Triangulation and common sense: How to ensure you are getting the best out of the available data
Research is an indication, not an absolute truth While South African researchers will delight in the number of new datasets entering the market in...
Are SA shoppers heading online this Valentine’s Day?
CapeTalk interview: What people are buying for Valentine’s Day (capetalk.co.za) eNCA interview: Online Retail | Discussion | South Africans...
Latest customer insights available now from Eighty20
The latest MAPS, plus a number of other leading South African consumer datasets, are now available on the Eighty20 Data Portal. Several new and...
Middle-class South Africa is drowning
eNCA interview: Credit stress strains middle class The recent repo rate hike by the South African Reserve Bank (SARB) raises more alarm bells for...
Signs of growing credit stress on South African middle income consumers
Source: South African middle-class workers buckling under severe credit stress Download the Credit Stress Report The report shows some alarming...
Credit Stress on the South African Consumer
South African consumers have experienced five lending rate increases in less than a year – amounting to the largest total increase in nearly two...
Prospects for South Africa’s Youth: Reflecting on the data
South Africa recently celebrated Youth Day to commemorate the Soweto Uprising of 16 June 1976. On this day, thousands of students were fired upon by...
Gamified loyalty: It’s more than a little something catchy
Gamification has become a powerful mechanism within the design of loyalty programmes due to its success in motivating customers to perform specific...
To Tier or not to Tier: When Loyalty Programmes benefit
Tiering is a way of offering differentiated rewards or experiences to your Loyalty Programme membership based on their behaviours. It is a more...
Why Loyalty Programmes Fail
Loyalty Programmes are a great way to engage with customers. But not all Loyalty Programmes are successful. Steve Burnstone, CEO at Eighty20, shares...




































