Entering into corporate partnerships has long been a successful strategy to enhance the customer experience and create more value. Exclusive Books’...
Winning Loyalty Partnerships
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African Loyalty Landscape infographic 2020
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Getting Smarter About Tech
We’re almost into the third decade of the third millennium AD. While our distant ancestors may once have kept track of their loyalty points using...
Capacity Building in Survey Data Analysis
At Eighty20 we take continuous learning seriously. Twice a year we run a workshop in Kampala, Uganda with the FSDU to upskill financial services...
Covid and the Consumer
At Eighty20 we are passionate about helping our clients create value by using data properly. With the Covid-19 pandemic, everything is changing...
Loyalty is building brands
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Rental Markets in Africa Infographic
We are currently undertaking a study to understand the size and characteristics of residential rental markets in Africa on behalf of the Centre for...
Eighty20 helps employers with financial wellness in the workplace
Financial stress is clearly a problem for many South Africans. According to the NCR, less than half of those who are credit active are current on...
What is happening with AMPS? An update
An update on the AMPS survey and other industry developments Here is an update on our previous communications: The newly created Marketing Research...
Financial Inclusion and G2P payments: Lessons from South Africa
G2P payments in South Africa, banking millions? The South African government, through the South African Social Security Agency (SASSA), provides...
What is the opportunity for companies at the Bottom of the Pyramid?
In 2002, C.K. Prahalad and Stuart Hart wrote their seminal article “The Fortune at the Bottom of the Pyramid 1 ” that preceded the publication of...
Pokémon Go: Opportunities for marketers and officials
Based on the numbers, it seems that Pokémon Go is the single biggest and fastest growing augmented reality (AR) phenomenon ever. The game was...
Where does the money go?
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Big data is not for small minds
The world is changing. Fast. Particularly for marketers. They are used to throwing money around and hoping that the continuous reinforcement of...
Money Transfers in South Africa
The Eight20 Money Transfers Survey was commissioned by FinMark Trust in collaboration with Cenfri. The survey forms part of a larger study to better...
Ethics of research: snooping on the rich and rescuing the poor
Our team of enumerators recently tried to interview randomly selected households in rich suburbs in Johannesburg. They couldn’t get anywhere near...
The numbers behind South Africa’s migration patterns
Listen to the Kaya Biz interview here: Kaya Biz, 30 Jun Migration Reality Check: The Data Reshaping South African Business South Africa is being...
South Africa’s GDP gets a boost from tourism sector recovery
Jeremy Maggs speaks to Andrew Fulton on Hot Business: South Africa’s tourism rebound is helping support jobs and growth South Africa’s GDP...
Surging fuel price puts South Africa’s inflation and rate cuts at risk
Listen to the Kaya Biz interview here: Inflation Through the Eyes of the Consumer The Middle East conflict is rapidly reshaping the global inflation...
The Company Culture Behind the Data: Building High-Performance Teams
At Eighty20, a consumer analytics company, trusted by some of South Africa’s most prominent brands, success is not only driven by the quality of...
Rising fish exports outpace inflation
Read The Citizen News article here: Sushi or tinned fish? Here is what South Africans prefer Retail sushi expands across supermarkets as tinned fish...
Eighty20 spills the tea on SA’s sipping habits: Data reveals what’s brewing in local cups
Read The Citizen News article here: Why rooibos could be the world’s peace offering | The Citizen In South Africa, it’s common to ask, “Rooibos or...
Sin Tax in South Africa’s 2025 Budget
Watch the PowerFM interview here: Budget 2025: Impact of Sin Tax increase on consumer spending South Africans can breathe a sigh of relief that...
Mortality in South Africa – Some good news
View the eNCA interview here: Discussion | Improved healthcare increases SA life expectancy – eNCA The sobering festive season road accident...
Nearly 31-million South Africans are proficient in English speaking and comprehension
Watch the eNCA interview here: Discussion | Complexity of language use in SA – eNCA Less than half of Baby Boomers can speak and understand...
Perth became the sports capital of South Africa
Read the Netwerk24 article here: SA is gewis sportmal, met miljoene wat dit beoefen én kyk, wys peiling 25-million South Africans participate in...
Insight packs from the SACSC Annual Congress
Eighty20 is a data-driven consumer analytics and research business providing a range of services and data products, including a detailed view of all...
Too much month left at the end of the money
Read the BusinessTech article here: South Africans earning over R15,000 a month are in serious trouble Analysis of instalment-to-income ratios...
M&C Saatchi Group SA and Eighty20 launch GrowthMap to help businesses unlock growth with precision.
Download the GrowthMap Information Sheet Download the GrowthMap Case Study Read the Bizcommunity article here: M&C Saatchi SA, Eighty20 launch...
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