When thinking about service quality, it is typical to consider your own customer experiences, such as those at a restaurant, in a taxi, or at your...
Be The Best B2B Business You Can Be
read more...
Resources
Insights
Loyalty programmes | The more simple and easy to use, the better
Pick n Pay, Shoprite and Clicks get it right with the youth with their host of partners and digital-first approach By LYNETTE DICEY | Sunday Times...
Credit Stress on the South African Consumer
South African consumers have experienced five lending rate increases in less than a year – amounting to the largest total increase in nearly two...
A Tale of Two Nations Part II: Digging Deeper
In Part I of ‘A Tale of Two Nations’, Eighty20 highlighted the inequality in South African society using our ENS Customer Profiling Tool. We showed...
Prospects for South Africa’s Youth: Reflecting on the data
South Africa recently celebrated Youth Day to commemorate the Soweto Uprising of 16 June 1976. On this day, thousands of students were fired upon by...
Three pillars to get the most out of hybrid working
Effective hybrid working rests on three pillars: Strategy, Technology, and Employee Experience. Cindy Meijboom, Head of People, Operations and...
How we develop software at Eighty20
Dealing with Data means dealing with Software. Sometimes it makes sense to use off-the-shelf software solutions that others have spent years...
The counter-intuitive truth about sex at birth
I have been helping people to make use of secondary data for nearly two decades. When I work with groups who have little or no statistical...
Gamified loyalty: It’s more than a little something catchy
Gamification has become a powerful mechanism within the design of loyalty programmes due to its success in motivating customers to perform specific...
Workplace Management: Two positives to come out of the pandemic
Workplace management is unlikely to ever be the same again. But this is a good thing, says Cindy Meijboom, Head of People, Operations and Marketing...
To Tier or not to Tier: When Loyalty Programmes benefit
Tiering is a way of offering differentiated rewards or experiences to your Loyalty Programme membership based on their behaviours. It is a more...
Why Loyalty Programmes Fail
Loyalty Programmes are a great way to engage with customers. But not all Loyalty Programmes are successful. Steve Burnstone, CEO at Eighty20, shares...
Winning Loyalty Partnerships
Entering into corporate partnerships has long been a successful strategy to enhance the customer experience and create more value. Exclusive Books’...
3 important pieces of Loyalty Research for 2021
When Loyalty Programmes are well designed and well executed, they go beyond creating brand awareness and an alternative means to promote your...
African Loyalty Landscape infographic 2020
Download PDF
A tale of two nations
In 1998, Thabo Mbeki, then South Africa’s deputy president, spoke of South Africa as one country, but two nations. He spoke about one being black...
2×2 Insights from MAPS 2020
Consultants tend to favour a good 2X2 matrix, as this simple four quadrant box is a great way to visualise data. It puts a great deal of information...
MAPS has arrived
After five long years, the wait is over and the MAPS database is finally here! The best news is that from the 25th of March everyone will be able to...
Getting Smarter About Tech
We’re almost into the third decade of the third millennium AD. While our distant ancestors may once have kept track of their loyalty points using...
MAPS has landed
MAPS has arrived! – click here for more details In what has been a tumultuous year for South African business, one piece of good news is this:...
Capacity Building in Survey Data Analysis
At Eighty20 we take continuous learning seriously. Twice a year we run a workshop in Kampala, Uganda with the FSDU to upskill financial services...
Covid and the Consumer
At Eighty20 we are passionate about helping our clients create value by using data properly. With the Covid-19 pandemic, everything is changing...
Loyalty is building brands
Download
To tier or not to tier
Steve Burnstone was interviewed for the Sunday Times Loyalty and Rewards SA Insert. Read or download the full article here: Download full article
Strategic Decision Making Event presented by Wayne Borchardt
“Half of your strategic decisions are destroying value! Do you know which half? Do you know why? Do you know how to reliably improve your results?”...
Men in South Africa infographic
Download
Women in South Africa infographic
Download
Generations and Life Stages Infographic
Download
Rental Markets in Africa Infographic
We are currently undertaking a study to understand the size and characteristics of residential rental markets in Africa on behalf of the Centre for...
Eighty20 helps employers with financial wellness in the workplace
Financial stress is clearly a problem for many South Africans. According to the NCR, less than half of those who are credit active are current on...
